What is included in the annual analytical reporting?
• The annual analysis includes both descriptive as well as predictive reports. Descriptive reporting includes: summary results for each categorical area of importance to our clients including geography, industry, service line, client size, respondent title, etc.; significance testing in comparative results such as year-to-year performance or group-to-group results as desired by our clients; full summary results for each client with year-to-year change and at-risk assessment. Predictive reporting includes: impact (multiple regression) analysis that specifies the perceptions and behaviors proven to be the primary drivers of your clients’ satisfaction and loyalty; priority list of improvement actions nationally, geographically and any other desired grouping; identification of criteria for determining at-risk relationships for your firm; and, recommendations to improve the questionnaire content.
