What is in it for sponsors?
Why are the sponsors willing to pay for food donations on your behalf? Our sponsors pay for the donations as a method of company promotion and public relations which serves a worthwhile cause. Sponsors also view it simply as very effective advertising in the same way that shows on public television are funded by corporate sponsors, or any corporate donation to a worthy cause. Promoting “Corporation Causes” enable them to achieve many positive purposes at once: to get their name in front of people, to be associated with a positive cause, and to generate good will towards their company. Sponsors write a check directly to World Food Programme for 100% of the amount due for the donations generated by clicks on this site. See About Sponsors to meet our current and former sponsors.
