What is identity assurance?
Provides assurance that the entity you are doing business with online is really who they say they are. The Internet enables anyone to put up a web site and begin conducting business. Cases of web site spoofing (copying someone else s web site for fraudulent use) are on the rise. One example: (4/99) a counterfeit web site was put up by an employee of PairGain. The site had the exact look and feel of Bloomberg s web site, however, incorrect content was place within the spoofed site indicating that PairGain was being acquired. Investors were duped into investing $63M, all of which was lost.
