What is Hulu’s advertising strategy?
Hulu’s top priority is to create a service that advertisers, content providers and users unabashedly love. Our strong user experience drives higher engagement which results in higher advertising effectiveness. Hulu has 25% the video ad load of traditional television minimizing clutter and strives to have a strong relationship between the amount of advertising viewed and the amount of premium content consumed. Elegant companion banners are placed in close proximity to the player to further reinforce brand messaging.
Hulu’s top priority is to create a service that advertisers, content providers and users unabashedly love. Our strong user experience drives higher engagement which results in higher advertising effectiveness. Hulu strives to minimize clutter and maintain a strong relationship between the amount of advertising viewed and the amount of premium content consumed. Elegant companion banners are placed in close proximity to the player to further reinforce brand messaging. Hulu is committed to the continual improvement of online ad effectiveness through innovating new and more interactive ad formats and models that advertisers want. We work very closely with advertisers to continually innovate, experiment and find the right marketing solutions for their brands.
