What Is Hooked on Phonics?
Hooked on Phonics is both a company and a product. The product originated with the efforts of a father to help his son with reading in 1987. In 1988, Gateway Education Products, Ltd. was founded to develop these aids into a commercial product, and the product debuted on the market. In 1990, another product, Hooked on Math, was introduced. In the mid-nineties, along with a company change to Gateway Learning Corporation when it was acquired by another firm, a new version of the original product called Hooked on Phonics Learn to Read was introduced. In 1998, this new product won the National Parenting Center Seal of Approval, and 1999 saw a new version of Hooked on Math released. In 2001, a more broadly aimed product called Hooked on School Success was premiered. It addresses not only reading skills but also study skills and aides for test-taking. That same year, the Hooked on Math program won the Teacher’s Choice Award from Learning Magazine, and several further awards were won in 2001•2
