What is Hello Green Tomorrow?
Hello Green Tomorrow is a unique global grassroots mobilization developed by Avon to empower a global environmental women’s movement to nurture nature. Avon is uniquely able to educate and engage people worldwide through our woman-to-woman network of more than 6 million Sales Representatives, who each year serve some 300 million customers. The first campaign of Avon Hello Green Tomorrow is to drive “green” education and to raise funds to help replant and restore the Atlantic Rainforest in South America, which will benefit the well-being of all people everywhere and help ensure a better future for the next generation. It is the first global fundraising and replanting campaign focused on a single location and coordinated by a single organization. Avon kicked off the Hello Green Tomorrow program by donating the first $1 million to plant and restore 1 million trees.
Hello Green Tomorrow is a mobilization and fundraising program to empower a global environmental movement to help end deforestation. It is a unique, globally-coordinated campaign that leverages Avon’s ability to educate, engage and mobilize people worldwide to form a “green army” that will plant a future. This year, people in more than 50 countries are joining Avon Hello Green Tomorrow to sell fundraising products and build awareness to help end deforestation and restore critically endangered rainforests in South America and Indonesia (Borneo and Sumatra). This work will be carried out by our partners at The Nature Conservancy and World Wildlife Fund with monies raised through Avon efforts worldwide. Avon Hello Green Tomorrow also provides tips and information on how people can follow the “5 R’s” in their daily lives: Reduce, Reuse, Recycle, Rethink, and Replant.
