What is happening with NDTV Convergence on the global level? Are you looking at alliances with global publishers?
A. There are 20 million people in the Indian diaspora, and they are hungry for news and entertainment from here. Somebody has to provide them that content at their convenience, and I am not talking just about broadcast media. That is why a digital content syndication at a global level forms part of our strategy. We are open to alliances like Zee TV has globally, but we will ensure that we don’t spread our content too thinly.
