What is Green wash?
Green wash is a term often applied to those making unfounded or misleading claims about their environmental credentials. For instance, making a claim that a paper is ‘environmentally friendly’ when it contains ECF pulp and 10% mill broke could be seen as green wash. That isn’t because its environmental credentials are poor but because most papers at least meet the same standard – it would be claiming too much. When talking about the environmental credentials of products it’s important to be specific and not to mislead in any way. Stick to the facts and try to avoid vague terms such as environmentally friendly, eco friendly or green.
