What is Green Globe’s definition of sustainable tourism?
Cox: Sustainability as we understand it is supported by three pillars, and that is environmental issues, economic issues, and social issues. So, whenever we talk about a sustainability certification or sustainable tourism, those activities must always consider those three issues. Is this providing an economic benefit, an economic future? Is it providing preservation for the environment, which is the key offering in many, many of the tourism businesses around the world? And, importantly, does it engage the social aspects, and that is people both at work and also people who live in the community, which hosts the tourism business? So those three considerations are where we start with sustainability. To investigate and to deliver against those three is a journey, and it’s not something that can be achieved simply by getting our logo. It’s an ongoing, annual set of initiatives to constantly improve those three aspects – the economic, social, and environmental. So, it’s simple, but it’s very
