What is Googles PageRank Anyway?
PageRank is a measurement of an individual page’s value. Google interprets a link from page A to page B as a vote, by page A, for page B. Additionally, Google look at the value/Pagerank of the site from whom the link to your site comes. If for example, the BBC link to your site, this will be more valuable than Joe Bloggs. Also the relevancy of the link into your site, in comparison to the appropriateness to your own site. Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Google uses sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.
