What is going to happen to my favorite brand now that it is owned by WhiteWave Foods?
Many of our customers have been concerned that the acquisition of their favorite brand by WhiteWave Foods– a wholly-owned subsidiary of Dean Foods– will change the brand, product line or company ethic. We are happy to assure you that Dean Foods supports the guiding principles that have been fundamental to each brand’s business from the beginning. • When Dean Foods formed WhiteWave Foods, its goal was to maintain the entrepreneurial spirit of the companies it brought together, while providing the resources to help make its brands accessible to more consumers. • Brands like Horizon Organic(R) and Silk(R) were pioneers in their categories. These companies were successful prior to acquisition, and will continue to be true to their roots as a part of the larger organization. • Dean Foods encourages all of its brands to pursue sustainable and responsible business practices. WhiteWave Foods will operate largely as an independent organization. Our new CEO and President, Joe Scalzo, brings ex
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- What is going to happen to my favorite brand now that it is owned by WhiteWave Foods?
