What is “geo-targeting” and how does it work?
Geo targeting is a technical term that really is a commonly used technology. We attach our programs to a national database that stores zip codes, cities, counties, states, and countries tracked by IP addresses. IP addresses are unique addresses assigned to your internet access by your ISP (internet service provider). LocalAdLink matches your IP Address to this national database and delivers the closest results. These results will allow LocalAdLink to display advertisements, businesses, events, coupons, and maps accordingly. This is not 100% accurate, but very close with over 83% accuracy.
