What is fuelling the domestic toy market?
There are three basic reasons for high growth in the stuffed toy market. Firstly, the disposable income of people has grown very fast in the last three-four years. This has led to several changes in the shopping pattern. Secondly, gifting stuffed toys has caught on in a big way. Then the mushrooming of shopping malls has also worked in our favour. And last but a very significant reason is the increase in foreign trips undertaken by a large number of people. This exposes them to international stuffed toy brands. Apart from being great gifts, stuffed toys also help people de-stress. How does your supply chain work? At the domestic front, Hanung operates through a network of more than 100 distributors. We supply our soft toys to them who then distribute the goods to multi-brand outlets including Lifestyle, Piramyd, Wellspun, Odyssey, Pantaloon [Get Quote], Ebony, Shoppers’ Stop etc. Similarly, the home furnishing range is supplied to more than 20 distributors who in turn cater to the netw
