What is fueling the growth of massage therapy?
Doctors increasingly recommend it for stree relief and as part of treatment programs for chronic pain and other medical conditions. Businesses have begun to recognize its potential to boost worker productivity and morale, and dcrease absenteeism. Public interest in complementary and alternative therapies has led many consumers to try massage, discovering its benefits for their health. The health and fitness movement also is a driving force behind the growth of the massage therpsy profession, as are America’s growing emphasis on wellness and the aging of the “Baby-boomer” population. Athletes and performing artists praise massage for the way it helps to improve performance and enhance recovery.
