What is Friedas?
A. Frieda’s is the nation’s leading marketer and distributor of specialty produce. We are the company who introduced the Kiwifruit to America in 1964. Frieda’s currently offers more than 600 varieties of fruits, vegetables, and gourmet items, and steadily continues to seek new foods to entertain our palates. As produce pioneers, Frieda’s was one of the first companies to attach its own brand-name labels to produce. The slogan, ‘We change the way America eats,’ reflects the company’s commitment to innovation in the produce industry.
