What is FMCG All About?
FMCG: Fast Moving Consumer Goods So called because they are used/consumed/replaced within a short time of purchase, this can vary between an hour, a day, a week, a month, right up to a year. This is the world of FMCG, speed, adaptability, efficiency and scale. The FMCG industry is truly vast. There are thousands of different roles and skills required and the opportunities range from marketing, sales, retail, management… the list goes on. The FMCG industry is considered one of the most lucrative industries to get involved in both in the long and short term. Of course, FMCG companies have to work very differently depending on whether their aims are short or long term, but there are opportunities with both. Competition in the industry has certainly increased. This is partly due to an increase in the rate of globalisation: companies are now forced to compete internationally as well as locally (the increasing oil prices however are making it easier for firms to take advantage of lower pri
