What is Florverde?
Florverde means green flowers and basically does what it means. An independently assessed accreditation scheme, Florverde makes sure growers who take part meet the highest global standards of work practice … be it through use of pesticides, water re-cycling or worker welfare. The programme was developed over 10 years ago by Asocolflores, the Colombian Association of Flower Exporters as they realised they needed to have a set of standards. And the fact it has been going for so long shows that Colombia was and still is very much ahead of the game when it comes to social and environmental issues. However to make sure it is absolutely above board and beyond question, all Florverde participants have to be verified and audited by SGS, one of the worlds most respected third party verifiers. Yet another way of showing that when Colombian flower growers say they are doing something, they are! And there are no half measures. A grower can’t just have adopt a bit of the programme. If they want Flo
