WHAT IS FASHION ADVERTISEMENT?
Fashion advertising is a branch within the advertising field which focuses on creating promotions for the fashion industry. some of the most famous advertising campaigns in history have been campaigns for major fashion houses. Fashion advertising includes advertisements for garments, purses, shoes, and similar products of fashion houses, along with high end perfumes. The goal of fashion advertising is to connect potential customers with the brand. As with other brands, fashion ads promote a lifestyle just as much as the product, teaching consumers to associate a particular brand with a specific lifestyle and social class. The tone and content of ads may vary, depending on which market the company is trying to target, ranging from very wealthy individuals to people with less disposable income who could still be a valuable customer base. In short fashion advertisement includes fashion designing, fashion business, fashion marketing.
