what is Fairmont doing to look ahead?
LH: Above all, our Green Partnership Program has become a point of differentiation for the Fairmont brand. Our environmental stance has received considerable public relations value for the company as it demonstrates Fairmont’s commitment to corporate social responsibility. These messages resonate with Fairmont’s guests, which is increasingly important as the environment is more top-of-mind for mainstream consumers and media, and is fast becoming a factor in determining both destination and accommodation venues. On another note, the Green Partnership has given our employees a source of pride and passion, which in turn helps us to attract new talent seeking companies that align with their value systems. Looking ahead, operational sustainability will gain momentum as the demand for worldwide travel grows and natural resources become less plentiful. As Fairmont continues to expand our properties on a global level, we’ll also expand our sustainability initiatives, and reduce our environment
