What is “Fair Trade” Coffee?
Peerless is pleased to offer fully certified Fair Trade Coffees. Fair Trade occurs when the grower receives a fair price for his/her coffee. Peerless has been a passionate supporter of fair trade for many years and through our strong friendships with the farmers we buy from, we’ve put our money where our mouth is. We contract with growers to buy their entire crop at a premium if the following criteria are met: (1) The quality is Peerless quality, (2) The workers are treated, housed, fed, educated, and paid above average levels, and (3) The surrounding environment is treated with the respect it deserves. We encourage you to try our new Certified Fair Trade Organic French Roast- a bold, dark roast blend with rich fluidity and a sweet, smooth finish.
Fair trade coffee is purchased direct from the growers at a higher price than standard coffee. The purpose of this is to create healthier working conditions for the farmers and laborers and create a greater economic incentive. The growers are part of a coop that receives a minimum price per pound of coffee sold. Fair trade coffee is now sold at most coffee outlets.
