What is External Click Fraud?
Many websites contain advertisements that are related to the subject material of the website. These advertisements may be in plain view along the side of written materials, or they may be embedded advertising: certain words that if clicked on, will take you off the site to a sponsor’s page. These advertisements are purchased by companies, usually through companies like Google® and Yahoo®. When a user clicks on an ad, the company pays a small amount to the website owner, and to the company (such as Google®) that distributes their ads. The goal is to generate sales for the company, but not all clicks express true interest in a company’s product. When a person, or machine, or clickbot (a type of virus that can cause clicking on ads), clicks on advertisement with no intent to purchase anything on the ads, this is called click fraud. Companies like Google® will suspend advertising accounts of people who feature their ads and then click on them to generate income for themselves. Yet it’s not
Many websites contain advertisements that are related to the subject material of the website. These advertisements may be in plain view along the side of written materials, or they may be embedded advertising: certain words that if clicked on, will take you off the site to a sponsor’s page. These advertisements are purchased by companies, usually through companies like Google® and Yahoo®. When a user clicks on an ad, the company pays a small amount to the website owner, and to the company (such as Google®) that distributes their ads. The goal is to generate sales for the company, but not all clicks express true interest in a company’s product. When a person, or machine, or clickbot (a type of virus that can cause clicking on ads), clicks on advertisement with no intent to purchase anything on the ads, this is called click fraud. Companies like Google® will suspend advertising accounts of people who feature their ads and then click on them to generate income for themselves. Yet itâ€
