What is Expose NY? And why is it different from events like Fashion Week or tradeshows like MAGIC?
Matt: Expose NY is the first in a series of brand showcases that will geared towards top-tier stylists and fashion editors. I used to run the product placement division of a very large entertainment PR firm in Los Angeles, where I created a niche in fashion and became known for exposing brands through everything from print to film to TV to music videos to the Web to celebrities to events. I had a denim client that liked to do periodic “editor days” in NYC since he didn’t have an agency on the East Coast and he wanted the face time. We did a handful of successful events that brought in editors from outlets such as Vogue, Elle, Marie Claire, WWD, O, and Self. About a year ago a light bulb turned on in my head, and I realized there could be a real need for an event like this on a larger scale. I am very protective of my contacts and relationships that I have built over the years, but this is a way for brands to capitalize on my rolodex and forge relationships themselves with the people de
