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What is event branding?

April 26, 2017Branding event

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What is event branding?

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Branding an event means that you use a collection of symbols (a wedding logo, monogram or icon), colors and ideas which you carry through the entire event (from save the dates to favors) to create a cohesive look or theme. Branding an event is the perfect way to define your style as a couple. For example, if you’re having a wedding by the beach and your color palette is navy blue and white, to brand the event, you could: • Send invitations printed in Navy ink on white paper with a seashell wedding logo/motif • Include the seashell logo on your wedding programs • Incorporate blue and white décor at the reception • Incorporate large white shells in the centerpieces at the reception • Incorporate the seashell logo on your favour tags Repeating the shell logo/motif and using the Navy and White palette throughout the event helps to brand the event and create a unified, stylish experience for your guests.