What is Ethnographic Research?
Anthropologists, ethnographers, and other social scientists may engage in something called ethnography. Ethnography, simply stated, is the study of people in their own environment through the use of methods such as participant observation and face-to-face interviewing. As anthropologist H. Sidky suggests, ethnography documents cultural similarities and differences through empirical fieldwork and can help with scientific generalizations about human behavior and the operation of social and cultural systems (2004:9). Because anthropology as a discipline is holistic (meaning it looks at the past, present and future of a community across time and space), ethnography as a first hand, detailed account of a given community or society attempts to get a comprehensive understanding of the circumstances of the people being studied. Ethnographers, then, look at and record a people’s way of life as seen by both the people and the anthropologist; they take an emic (folk or inside) and etic (analytic
