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What is ethnographic research and how does it tie into CDI?

April 26, 2017CDI ethnographic Research tie

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What is ethnographic research and how does it tie into CDI?

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Ethnography, grounded in Anthropology, is the study of human cultures. Ethnographic research is the study of people in the context of their environments. We use ethnographic research strategies to learn users’ motivators and needs, which enable us to more accurately design tactical and strategic solutions for our clients.