What is environmental scanning for a company?
Environmental scanning: radar for success: environmental scanning–the internal communication of external information about issues that may influence an organization’s decision-making process–can identify emerging issues, situations, and potential pitfalls that may affect an organization’s future. by Albright, Kendra S. Information Management Journal • May-June, 2004 • At the Core This article * defines environmental scanning * explains why it is vital to an organization’s strategic planning * describes the process involved in environmental scanning Organizations today face unprecedented challenges in maintaining commercial survival and success. This is true for organizations both large and small, for-profit and non-profit. Success requires a keen strategic understanding of external influences in order to respond in ways that will ensure the organization’s survival and success. Environmental scanning is one tool in an organization’s arsenal that can be used to gain this understanding.
Related Questions
- The Environmental Reporting Module appears to be very comprehensive. How do I assure myself that I will properly implement the environmental reporting software for my company?
- Our company already has an inventory system. Can I import the inventory files into the Environmental Reporting Module?
- What are the benefits of having a companys environmental technology performance claims verified?
