What is environmental scanning and why is it so important?
Detecting scientific, technical, economic, social, political trends and events that are important to the institution. Defining potential threats, opportunities and changes for the institution Promotion of future-oriented thinking in management and staff Alerting management and staff to trends that are converging, diverging, speeding up, slowing down, or interacting A type of radar to scan the world systematically and signal the new, the unexpected, the major and minor Scanning provides strategic intelligence useful in determining organizational strategies Successful management depends on the ability of the administration to adapt to a rapidly changing external environment.
