What is encoding / burning?
When we “encode” your music, we transform the digital information stored on a physical medium [a CD] into an intangible digital file format [MP3, for example]. Different DMSs offer customers different audio formats for your individual tracks. The Orchard’s partnership with the music industry’s leading digital encoding company insures the highest quality of encoding and delivery. “Burning” is “encoding” in the opposite direction. Digital information stored in digital files [like MP3] can be “burned” onto physical CDs for playback on everyday CD players.
