What is Electric Industry Business Acumen?
Understanding the electricity industry (and subsequently selling products into it), requires not only a highly developed knowledge of the primary customer, the utility, but also an understanding of the utility’s customers and suppliers (end-use electric consumers, generators, marketers, transmission companies and fuel providers), the utility’s system operators (ISOs), and last but certainly not least, the utility’s regulators (FERC, state and environmental). Key areas that are crucial to understand include: *End-use customers: Who they are, what their needs are, current and future services that your products might enable, how their behaviors impact the design and operation of the physical system and how their use of electricity impacts pricing and revenue opportunities. *The physical delivery system: What the physical components are from generation through distribution, how the system is designed and operated, how new products can improve system design and operations, how various compo
