What is EDUNs connection to Bonos Red Program?
EDUN is not an official RED company. It was Bono’s intention to create RED to encourage large multi-national companies to help rid that part of the world of AIDS, malaria and tuberculosis. Because EDUN, from its inception, has been dedicated to building trade in Africa as well as addressing the AIDS issue for factory workers, it was felt that bringing other fashion companies to the table would bring additional value to the goal. That said, EDUN has and will work with RED partners to help them utilize the EDUN supply chain to manufacture both high-end and basic promotional product for their RED brand initiatives.
