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What is eCPM?

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What is eCPM?

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eCPM or Effective Cost per Thousand impressions is calculated by dividing your total earnings by the total number of impressions. For example, if as a publisher you earned $200.00 from 40,000 impressions, the eCPM calculation would be ($200.00 / 40,000) x 1000 giving an eCPM of $5.00.

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