What is ecommerce shopping cart abandonment?
It’s when the consumer places merchandise into their shopping cart and decides not to purchase the items placed in their shopping cart and then leaves the online retail website. This means your business is losing sales. www.goliath-marketing.com • Ecommerce Research According to studies by Forrester Research, the average ecommerceretailer experiences some form of shopping cart abandonment. Currently, research shows the average shopping cart abandonment rate is 60% – 70% and that the average online shopper will abandon their shopping cart at least once a month. Those are alarming percentages and reducing it can mean a big increase in sales. www.goliath-marketing.com • According to Forrester Research, the top reasons for Shopping Cart Abandonment Are: www.goliath-marketing.com • How can I decrease my shopping cart abandonment rate?(Part 1) Make sure your shopping cart environment is easy to understand and not confusing to the consumer Your check out process should be simple, try not to h
