What is Earth Day about?
Is it a day designed to ease our guilt after a year of environmental abuse? Is it like drinking five cups of decaf or diet cola with a Big Mac? In other words, is it self-deception that makes us feel good but really does nothing? So how can we do more than just talk? How can corporations, including energy companies like ours, act responsibly and make a real impact on the environment? How can individuals and companies alike make Earth Day a year-round commitment? I start with the idea that we are all entitled to heat our homes, turn on our computers and commute to work. Realistically we are stuck with carbon-based energy for the time being, and must continue to inflict some damage on both our health and the environment. But we can try to control our collective addiction and take the right steps to minimize that damage every day. Believe it or not, it is more costly for us to supply more energy than less. Just as utilities are at risk when demand increases and they must build bigger and
