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What is Dynamic CPM?

April 26, 2017CPM Dynamic

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What is Dynamic CPM?

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The AdReady system generates a recommended dynamic CPM for your campaign(s) based on the budget you choose and your targeting selections. A dynamic CPM means the advertising network will seek to match your ad(s) with websites that will meet your specified CPM over the life of your campaign. The ad network continues to optimize to meet this goal over time. The effective CPM over the life of your campaign will generally not exceed the dynamic CPM you have entered.