What is driving Latino population growth in these smaller areas?
HC: As other populations leave these areas, Latinos are drawn to the unfulfilled jobs in food production, agriculture, and construction in the Midwest; textile and furniture work in Georgia and North Carolina; poultry work in Arkansas; agricultural work in Michigan and Maine and Washington state. Construction is a big draw in the big cities. Thats what is attracting people the unfilled jobs and the recognition on the part of employers that these are very, very good workers. That migration will account for the increased number of stations in the next decade and a half. Where there is no great penetration today, youll see more stations in these markets, because the market will demand it. RI: Who do you expect will launch Spanish-language stations in these smaller markets? HC: The principal route will be individual entrepreneurs starting up stations or small groups of stations. These small stations know how to serve the market; they have a nuanced feel for the market. I have been in small
