What is driving comScores growth?
In addition to comScore benefiting from strong external market growth, we are also a critical enabler of the use and monetization of the Internet. Through our broad portfolio of products, market insights and innovation, comScore has played a role in helping drive the shift of marketing dollars from traditional media to the Internet. Our ability to measure the impact of Internet marketing on buying behavior has helped provide the industry with positive proof of advertising effectiveness and ROI. In turn, this has helped drive more marketers to invest in e-commerce and spend more on digital media. As the leading provider of global digital marketing intelligence, we believe that comScore is positioned to continue to realize significant growth from the commercial use of the Internet and other digital formats (e.g., mobile, VoIP, IP television). Over the near-term, we expect comScore’s growth to be generated as a result of the following strategies: • Deepen the relationships with our curren
