What is driving adoption of PM applications?
MF. One driver is from companies that have invested in ERP and financial systems but who are frustrated because they still can’t get answers to their most important business questions. That stimulates adoption of PM because it can unlock value from these other systems and provide actionable intelligence. Within organizations, PM is now engaged to support a greater number of roles and that is driving demand. For a long time, PM was driven by the office of finance but we’re seeing that move to other departments such as sales, marketing, human resources and operations. And we are seeing specific roles within those departments use PM applications to get answers to questions within the context of their role. Those answers help decision-makers drive the business forward. Finally, one of the biggest adoption trends we’re seeing is that more small and mid-sized businesses are moving away from spreadsheet-based analysis and manual processes to the more sophisticated types of analysis and automa
