What is “dpi” and why is it so important?
DPI stands for “dots per inch” and is one of the standards for measuring print resolution. PPI is another term used when talking about computer resolution and stands for “pixels per inch”. While technically different than dpi, ppi is generally used to mean the same thing. Standard printing resolution is 300 dpi and Ruszel Woodworks requires all files be at this resolution when submitted. Anything lower than this will degrade the quality of the print, and ultimately the finished printed product. Please do not take a small resolution file (say a 72 dpi image downloaded from the internet) and upsample it to 300 dpi. This will only give you a horribly pixelated version of the image because the image editing software will be adding pixels to “guesstimate” what the higher resolution would be. Remember, start out with 300 dpi for all printing.
