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What is double opt-in?

double opt-in
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What is double opt-in?

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Double opt-in is a system by which individuals must confirm their choice to opt-in to your list. This ensures that no other third party enlisted them in your database. It is your choice to use opt-in or double opt-in with your MailMaster.NET account.

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Double opt-in is your protection against the sending of unsolicited email. After visitors register at your site they will receive a confirmation email. By replying to the confirmation email, your visitors have “double opted-in” which means their email address is valid and they would like to receive email from you. In addition, before we upload your list into our secure database we must make certain that it is an “opted-in” list.

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