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What is done to ensure that our PSAs are sent to the best cable outlets and that our PSAs are being used?

April 26, 2017best cable ensure outlets psas sent Used

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What is done to ensure that our PSAs are sent to the best cable outlets and that our PSAs are being used?

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When CABLEPAK was first launched, over 2,000 cable systems with more than 15,000 subscribers were surveyed. Only those that agreed to use and report the usage of CABLEPAK PSAs were added and remain on our distribution list. To track usage, a response card is enclosed with each dub package with check-off boxes for each client’s PSA title and the frequency of usage. Reminder postcards are sent to all non-re-sponders after release. After all responses are processed, non-respondents are dropped from future distributions and new systems added. As a result of this targeting, the average usage rate for CABLEPAK PSAs is 53% versus 17% for typical broadcast TV PSAs.