What is DNC [Do Not Call] list?
US Federal Trade Commission (FTC) Telemarketing Sales Rule bars companies from calling individuals who have registered themselves on DNC list. This hurts call centres that make outbound calls [cold calling]. This rule comes into effect from October 1, 2003. As of Sept 1, 2003 about 48 million individuals have registered on the DNC registry. If a company calls an individual on the DNC list, the fine can be approximately $11,000. Call centres have bought insurance to protect themselves from being fined.
