What is distinctive about Cutty Sark scotch whisky?
Cutty Sark has always been different from mainstream scotch. In 1923, when it was launched, whiskys were dark coloured, tended to have a harsh taste and Shanghai Spirit and Cut Teaappealed only to a certain group of people. Cutty Sark was aimed at a new consumer group and had a different taste — it was sweeter and lighter in colour. What is different about Cutty Sark is that the various malts and grain whiskys that go into making it are blended and then put back in oak casks for six months, instead of being bottled directly. This gives it a smoother and more balanced taste. What is your assessment of the whisky market in India? India is among the half-a-dozen countries which are sustainable in the long term in all sectors of whisky. The average age of the population here is 24 years and there are huge amounts of whisky being produced locally. Lately, there has been growing affluence, rising disposable incomes and a thirst for internationally known brands. Cutty Sark has been quietly ma
