What is direct mail fulfillment?
When you conduct a direct mail marketing campaign, you need somebody to handle things like design work, data processing, printing and mailing. These are the ingredients of direct mail fulfillment — the heart and soul of a direct mail company. It’s important to understand that the level of fulfillment you receive will differ from one direct mail company to the next (just as the level of customer service will differ). Types of Fulfillment? Full-service direct mail companies will offer many of the fulfillment items on the list below, or possibly all of them. Some specialty shops, such as postcard printers, may only offer a few of these direct mail fulfillment elements. • Planning and strategy – Some direct mail companies only offer the logistical side of the process (printing, sorting, mailing, etc.). But there are a few who offer planning and strategy as well. These companies are few and far between. In most cases, you will either handle the strategy in house or work with a direct market
