What is Digium’s policy toward the use of Digium trademarked terms in Google ads?
Digium recently asked Google to begin permitting the use of Digium trademarked terms only by those organizations on the Digium-supplied “authorized users list.” Following Google’s implementation of this, a number of organizations that had been using Digium trademarked terms were asked to remove the terms from the text of their Google ads. Digium significantly underestimated the number of organizations unknown to Digium that were legitimately utilizing Digium trademarked terms in their Google AdWords marketing campaigns. In short, we now believe we made a mistake and are working to relax the requirements for using Digium trademarked terms in Google AdWords. The resulting change will reinstate trademark rights for the vast majority of those using the terms.
