What Is Digital Signage and Why Would I Need It?
What? The millennial generation was raised on the moving image. HDTV, MTV, flat-screen PCs, PDAs and other electronics have created a generation with high expectations of media and its message. No wonder digital signage–a new presentation technology–is making its way into our world. Digital Signage is an industry whereby plasmas, LCDs, computer monitors and normal televisions are used to replace and enhance traditional signs. The advantages of digital signage include the rapid ability to update content, and the ability to deliver specific messages to specific audiences in specific locations. Digital signage is helping to merge the industries of advertising networks and point of purchase display merchandising. The content displayed on digital signage screens can range from simple text and still images to full-motion video, with or without audio. Some operators of digital signage networks, particularly in the retail industry, regard their networks as comparable to television channels,
