What is different between innovation for small business and large business?
Small business has historically been more creative than large business because of the indomitable spirit of the entrepreneur. The scale of research differs. The variety of customizable services vary. Small businesses are faster to market and more adaptable to meet evolving trends. Small businesses tend to create smaller, more practical systems because of their limited people power, however their features can be more robust because of ongoing innovation. Large companies excel at distribution. Small businesses have learned that they can maximize their profitability by focusing on innovation and licensing or selling their innovations to large corporations for production and development. The best of both worlds is available with Active Innovation Management.
