What is different about Facebook Pages compared to the presence a business could have on other sites?
On Facebook, businesses have the advantage of the viral distribution that News Feed provides. All Facebook Pages will also provide powerful reporting and insights tools. On a cumulative and week-over-week basis, these granular reports will measure reach (e.g., impressions, clicks), viral impact (e.g., fan adds), responder insights (e.g., demographic and geographic breakdowns), and engagement (e.g., video plays and Wall posts) of visitors to the Page.
