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What is different about Benjamin Moores interactive proprietary waterborne colorants?

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What is different about Benjamin Moores interactive proprietary waterborne colorants?

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Traditionally, the addition of tinting colorants has comprised the performance of paint. Our exclusive waterborne colorants are formulated to enhance the performance of Aura paint. Raw materials were chosen in formulating the waterborne colorants that specifically contribute positively to flow and level, application and dry film properties.

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