What is demand generation?
Demand generation can also be called “sales lead generation”. Basically the term refers to the creation of new prospects through multi-channel marketing activities. A company might execute direct mail, email, online advertising, and search engine advertising campaigns to drive people to landing pages. The goal in the B2B space is to get people to register and then have sales people follow up with those prospects and/or have marketing further nuture those leads. In the B2C space, the goal is to get people to buy something online or submit an order.
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