What is De Beers view on synthetics?
Extensive independent consumer research demonstrates that people want the real thing: specifically research shows that people want diamonds and that machine-made synthetics are not a substitute. People often buy diamonds to mark significant milestones and achievements in their lives and for these purchases only diamonds will satisfy the consumers’ need. Furthermore, De Beers is confident that synthetics will not have the same emotional and financial value as diamonds because the value of diamonds is inextricably linked to how they were naturally formed billions of years ago. De Beers believes that the vast majority of synthetics will be manufactured for industrial drill bits and abrasives. The manufacturing process means a potentially limitless supply of synthetic material which can be used to meet other exciting technical applications, such as laser technology, medical and scientific equipment. De Beers would like to reassure consumers that they can continue to feel confident when buy
